Thanks to a study of Eyetracking research there is a pattern and course that most eyes will track on a page. “Eyetracking is research that tracks where a person’s eyes look while reading, then analyzes the data to reveal patterns. By combining and reviewing data from multiple individuals during testing, you can discover representative patterns that apply to most of the population.” (source: poynterextra.org).
What this means is that a good designer will understand these patterns and provide a design by making choices and ranking the elements that make up the page. As with most things, there’s more than meets the eye with the psychology of design! This is one of the important features of a website that is forsaken when a layperson creates their own site to save money. Remember, usually you get what you pay for. If you want a successful website, don’t be “penny wise and pound foolish.” Invest in yourself and your business by using scientific facts and psychological understanding of how your viewers will experience your landing page.