If I suggested to clients that they bring business cards to a social gathering I doubt they would argue with me. This is considered a sound approach to networking. If I suggested that they bring business cards to a work gathering they’d say, “Duh.” Social Media is basically the modern day equivalent.
- Social media is used more often than personal email
- 77% of all active internet users regularly read blogs, including microblogs
- Organizations that blog get 97% more inbound links to their website, and 55% more website visitors
- 80% of companies use LinkedIn as their primary tool to find employees
- The average Facebook user spends 55 minutes per day on the site