Keep abreast of what’s happening online. One great website to help you “feel the pulse” of new topics belongs to a social media star, Pete Cashmore: mashable.com.
I often hear from clients that they don’t have time for social media. The problem with that is that it’s like saying I don’t have time to tell people I exist and what I do. Anybody born before 1980 knows to bring business cards to events so that people can remember them and get in touch with them and hopefully purchase their services. Social Media is much the same. It is a way to drive people to your website. Note: a social media consultant can help you learn tips and tricks to get your name/brand out there.