How does Google like you to use kewords? Include them in metatags: yeah, that doesn’t hurt; include them in page titles: very important, include them in website content: BINGO!
So, what to do first?
- Wrack your brain and think of every possible search term that might lead users to find you over your competitors.
- Use Google Search-based keyword tool
- Read up on SEO (search engine optimization)
- View the source code of your competitors’ pages.
- Search Google with the keyword phrases you are considering and see what comes up in the search. Decide if that search yielded similar companies with similar services that you provide. This will tell you if you’re on the right track. If you end up with off-topic sites from your keyword search then you know it’s not a good keyword phrase for you.
- Try to be as specific as you can. If a word or phrase is too general it will be very difficult to rise to the top of searches unless you’re willing to pay to appear in the top 3 on Google’s search results pages.
Google especially likes 2-3 keyword phrases that relate to your site. You must add a comma at the end of each phrase to separate it from the next phrase.
For my business, I chose phrases I felt best described our services:
Here’s what I came up with for social media consulting: social media strategy, social media consulting, social media agency, social media monitoring, social media advertising, social media network, social media training, social media services, social media solutions, social networking pr, social media company, twitter facebook and linkedin lessons.
For our web design services I arrived at: website design nyc, web design new york city, website designer nyc, web designer new york city, website maintenance nyc, website redesign nyc, web design seo, search engine optimization, keyword web content, write blog content, internet blogger nyc. A lot of my keywords are inter-related so there is a bit of overlapping.
For example I am also a freelance non-fiction writer, in addition to writing blog and website content. So here are even more keywords to consider: non-fiction writer nyc, creative nonfiction writer, journalist and reporter, nyc reporter and reviewer, NYC Resident magazine, Author profiles, book reviews, artist profiles, nyc events and movie reviews. Ok, well at least I hope you get the general idea about how you can use keywords in your website page titles, website content and keyword metatags. Was this post helpful?