Design blog

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Psychology of Colors

Infoplease.com says that fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. When food dyed blue is served to study subjects, they lose their appetite. When I was in grade school I once dyed my milk yellow and couldn’t drink it. Infoplease.com goes on to say that black symbolizes power and authority, … Read more

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Eyetracking — How the Viewer sees a Web Page

see study

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Your headline must grab attention in less than 1 second.

How do viewers eyes track a page? The first thing a viewer sees is the headline, then they scan the first couple of words in that headline. The eye moves to the left side and scans a list of secondary headlines. Navigation at the top of the page works best. Short paragraphs encourage reading. (When … Read more

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Things We Know re: How the Viewer Sees a Page

Thanks to a study of Eyetracking research there is a pattern and course that most eyes will track on a page. “Eyetracking is research that tracks where a person’s eyes look while reading, then analyzes the data to reveal patterns. By combining and reviewing data from multiple individuals during testing, you can discover representative patterns … Read more

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What is Augmented Reality?

Augmented Reality (AR) is a new technology that adds a layer of useful information to computer and smartphone cameras. The technology is only in the infant stages, or maybe toddler. I can download apps to my iPhone and see what subway is closest to me. There are apps to find nearest restaurants. It’s futuristic stuff … Read more

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How to Measure Social Media ROI for Nonprofits

Part of that depends on your goals. If one of the best ways to draw people to your website is to build your brand and increase the number of people that know your company exists, how much is that worth? If you are seeking volunteers for an organization and by tweeting and posts to facebook … Read more

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Health Care Reform Bill Summary

Watch live coverage of the . Get the facts!

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Tip: Importance of Anchor Text

Anchor text is what the viewer sees as the clickable text for a link. It is the words  the viewer sees placed between the href code. The words in the anchor text can effect that page’s Google ranking. Make your anchor text as descriptive as possible. This text tells users and Google something about the … Read more

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Barack Obama Wins Major Victory! HCR Bill Passes!!

Congress approved Obama’s health care reform bill that will provide medical coverage to 32 million U.S. citizens.The vote was 219 to 212. I was surprised that 34 Dems joined Republicans to vote against the bill. The new legislation is being hailed by the Democrats as a historic advance in our society along the same lines … Read more

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Check out the Augmented Reality (AR) NYC Subway Map

It is so cool! When you hold up your iPhone the nearest subway stations pop up. Check it out. It’s so fun! And very practical too.

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