University of Maryland’s Smith School of Business conducted a study that found 1 in 5 small business owners are integrating social media. Facebook and Linkedin were the most popular sites. 45% surveyed believe their social media efforts will pay off financially in 12 months or less.
Half of those surveyed found the time it takes to use social media sites more daunting than expected, 61% are still putting in the hours and making active efforts to identify new customers.
Clearly social media has become a valuable tool for small businesses… read more
(source: Mashable)