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I loved the dyed milk story – shows that color is VERY impactful indeed. I also read that all those absurd feminine hygiene commercials use BLUE FLUID because it resembles NO other bodily fluid. (I see.)
I’ve never been a corporate suit-wearer, but for some reason really enjoyed reading the “Dress for Success” books in the 1970s; I came away with the info that brightly colored suits (unlike, say, the loyal & trustworthy blue you mentioned) go over FAIRLY well in the South & the Midwest…badly elsewhere. Color’s a big deal! Thanks for all the observations…