100 million users access Facebook through #mobile devices. They’re 2x more active on #FB than non-mobile users. Twitter now has 60 million users. Facebook has 400 million users. HubSpot estimates the average Twitter user now has 300 followers. In July the number was 70. When clients tell you they don’t have time for social media … Read more
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What they don’t realize is that they’re saying, “I don’t have time to tell people about what I do.” It seems to be a generation gap. People who are in their 40s, 50s, 60s, and up, are used to the old way of marketing and promotion. They believe in advertising that costs a lot of … Read more
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“When a business owner says to me, ‘Why do I need to change my way of advertising and start using social media?’ I reply, ‘Do you want to be an 8 track player in an IPod world’” —Rick Mosca
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Establish presence. With hundreds of millions of active participants (Facebook alone has several hundred million registered users), you want continuous visibility among the people who are important to your business, be they customers, partners, or other stakeholders. Build rapport and relationships with specific audiences. Cultivate relationships with your important stakeholder groups through two-way communication. Establish … Read more
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According to Facebook: More than 400 million active users 50% of users log on to Facebook daily More than 35 million users update their status daily More than 60 million status updates posted daily More than 3 billion photos uploaded monthly More than 5 billion pieces of content (web links, news stories, blog posts, notes, … Read more
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As of today here are some of the numbers: Facebook 350 million users (stats vary, some say 400 million) MySpace 130 million users (I find it interesting that MySpace is not being taken seriously lately but it still has this many users!!) Twitter 75 million users Classmates 50 million users LinkedIn 35 million users Flickr … Read more
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The word blog comes from a combo of “web” and “log.” A newsletter tends to list upcoming events and news related to an organization. Newsletters range from weekly, to monthly to quarterly. Blogs tend to be updated much more frequently. The most popular blogs are updated at least one time per day. Blogs have become … Read more
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Nielsen Online shows big increases in global audiences for social networks. Time spent on Facebook and Twitter is up 82% from last year. Facebook is still the top social site. Stats from December 209 show 206.9 million unique visitors. Time per person spent on social networking sites has been steadily on the rise since 2007. … Read more
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If I suggested to clients that they bring business cards to a social gathering I doubt they would argue with me. This is considered a sound approach to networking. If I suggested that they bring business cards to a work gathering they’d say, “Duh.” Social Media is basically the modern day equivalent. Social media is … Read more
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