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“Short-term wins can be great for generating buzz and grabbing attention for your brand. But to create long-term engagement you need to put the customers at the center of your strategy and provide something that is relevant and useful to keep them coming back. Marketers must understand how and where customers want to interact with … Read more
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Infoplease.com says that fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. When food dyed blue is served to study subjects, they lose their appetite. When I was in grade school I once dyed my milk yellow and couldn’t drink it. Infoplease.com goes on to say that black symbolizes power and authority, … Read more
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How do viewers eyes track a page? The first thing a viewer sees is the headline, then they scan the first couple of words in that headline. The eye moves to the left side and scans a list of secondary headlines. Navigation at the top of the page works best. Short paragraphs encourage reading. (When … Read more
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Thanks to a study of Eyetracking research there is a pattern and course that most eyes will track on a page. “Eyetracking is research that tracks where a person’s eyes look while reading, then analyzes the data to reveal patterns. By combining and reviewing data from multiple individuals during testing, you can discover representative patterns … Read more
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Augmented Reality (AR) is a new technology that adds a layer of useful information to computer and smartphone cameras. The technology is only in the infant stages, or maybe toddler. I can download apps to my iPhone and see what subway is closest to me. There are apps to find nearest restaurants. It’s futuristic stuff … Read more
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Part of that depends on your goals. If one of the best ways to draw people to your website is to build your brand and increase the number of people that know your company exists, how much is that worth? If you are seeking volunteers for an organization and by tweeting and posts to facebook … Read more
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Android is a mobile operating system that uses a modified version of the Linux kernel. Huh? The Linux kernel is one of the most prominent examples of free and open source software (OSS). The Android OSS was initially developed by Android, Inc. Google later purchased that company. This led to the Open Handset Alliance (OHA). … Read more
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“Augmented Reality is changing the way we view the world — or at least the way its users see the world. Picture yourself walking or driving down the street. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio will … Read more
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The State of The Internet [VIDEO] has some eye-opening stats. Check it out.
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