Social Media
“Short-term wins can be great for generating buzz and grabbing attention for your brand. But to create long-term engagement you need to put the customers at the center of your strategy and provide something that is relevant and useful to keep them coming back. Marketers must understand how and where customers want to interact with … Read more
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The 39th Annual American Society of Journalists and Authors (ASJA) Writers Conference takes place this year on April 24–25 at The Roosevelt Hotel, NYC. Come hear me speak on Sunday, April 25th at 9am — Panel Topic: Websites for Writers. Learn tips and tricks for driving people to your website, making a strong impression, blogging, … Read more
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Part of that depends on your goals. If one of the best ways to draw people to your website is to build your brand and increase the number of people that know your company exists, how much is that worth? If you are seeking volunteers for an organization and by tweeting and posts to facebook … Read more
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What they don’t realize is that they’re saying, “I don’t have time to tell people about what I do.” It seems to be a generation gap. People who are in their 40s, 50s, 60s, and up, are used to the old way of marketing and promotion. They believe in advertising that costs a lot of … Read more
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The State of The Internet [VIDEO]. Great to show clients who are dragging their feet with social media. Many of my clients have said “they don’t have time.” My opinion is they better make time or they’ll be left in the dust!
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“When a business owner says to me, ‘Why do I need to change my way of advertising and start using social media?’ I reply, ‘Do you want to be an 8 track player in an IPod world’” —Rick Mosca
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Establish presence. With hundreds of millions of active participants (Facebook alone has several hundred million registered users), you want continuous visibility among the people who are important to your business, be they customers, partners, or other stakeholders. Build rapport and relationships with specific audiences. Cultivate relationships with your important stakeholder groups through two-way communication. Establish … Read more
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I’ll be posting 3 newly published articles later today. But for now I must write up 3 new contracts for web design and social media consulting. What is it they say about good luck coming in 3s?
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If anybody out there hasn’t tried joining groups on Linkedin you’re missing an easy way to network with people that have similar interests. I can’t believe how many cool people I’ve “met” online thru these groups. Ok, that’s my tip for now…
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According to Facebook: More than 400 million active users 50% of users log on to Facebook daily More than 35 million users update their status daily More than 60 million status updates posted daily More than 3 billion photos uploaded monthly More than 5 billion pieces of content (web links, news stories, blog posts, notes, … Read more
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