“Many small business owners make the common mistake of treating online marketing just like any other form of advertising. The aim of all advertising of course is to capture the attention of an audience. Compelling advertising creates a call to action and hopefully a sales conversion. Online advertising has special considerations however, especially for organic search results. You not only have to capture the attention of the visitor but you also need to capture the attention of the search engines for your best keywords.
Tip: Not only must you arrange your content to catch the fleeting glance of your surfing audience, you also have to write your content to gain favor with the search engines for a particular keyword phrase. And don’t forget, you have approximately 10 seconds to capture the attention of the average web surfer. Take a page from seasoned newspaper journalists – write a headline that catches the eye and says it all in very few words.
Take away: Writing for the web is unlike writing for other media. You have a dual audience. Both your keywords and your headline should say it all.” read more from register.com on SEO