dorriolds 
3 more of my articles will be coming out in the first week of April. One is about writer, music-biz advisor, and self-empowerment coach, Daylle Deanna Schwartz. Daylle’s ecclectic mix of careers is evidence of her non-stop energy. Check out her website and you’ll see how much one woman can get done! Puts most of … Read more
How do viewers eyes track a page? The first thing a viewer sees is the headline, then they scan the first couple of words in that headline. The eye moves to the left side and scans a list of secondary headlines. Navigation at the top of the page works best. Short paragraphs encourage reading. (When … Read more
Thanks to a study of Eyetracking research there is a pattern and course that most eyes will track on a page. “Eyetracking is research that tracks where a person’s eyes look while reading, then analyzes the data to reveal patterns. By combining and reviewing data from multiple individuals during testing, you can discover representative patterns … Read more
Want to get kinda freaked out in a good way? How ’bout in a gr8 way? Check out startling technology in a special AR issue of Esquire magazine. You can watch the video and see Robert Downey, Jr. pop up and start talking. But that’s not the only thing. There are other pages that you … Read more
Augmented Reality (AR) is a new technology that adds a layer of useful information to computer and smartphone cameras. The technology is only in the infant stages, or maybe toddler. I can download apps to my iPhone and see what subway is closest to me. There are apps to find nearest restaurants. It’s futuristic stuff … Read more
The 39th Annual American Society of Journalists and Authors (ASJA) Writers Conference takes place this year on April 24–25 at The Roosevelt Hotel, NYC. Come hear me speak on Sunday, April 25th at 9am — Panel Topic: Websites for Writers. Learn tips and tricks for driving people to your website, making a strong impression, blogging, … Read more
Part of that depends on your goals. If one of the best ways to draw people to your website is to build your brand and increase the number of people that know your company exists, how much is that worth? If you are seeking volunteers for an organization and by tweeting and posts to facebook … Read more
Panel: . Date: April 15 Time: 6pm Location: Tribeca Cinemas 54 Varick Street @ Laight Street
Anchor text is what the viewer sees as the clickable text for a link. It is the words the viewer sees placed between the href code. The words in the anchor text can effect that page’s Google ranking. Make your anchor text as descriptive as possible. This text tells users and Google something about the … Read more