6 Content-Driven Social Media Tips for Business

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Establish presence. With hundreds of millions of active participants (Facebook alone has several hundred million registered users), you want continuous visibility among the people who are important to your business, be they customers, partners, or other stakeholders. Build rapport and relationships with specific audiences. Cultivate relationships with your important stakeholder groups through two-way communication. Establish … Read more

3 New Articles Just a Click Away

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In the left column the 3 new “thumbs” to click on are: Profile of Author Laura Fredricks’ The Ask “Take a Deep Breath and Do Your Taxes”—a double interview with financial advisor, Julie Petrow-Cohen, and psychotherapist, Madelyn Petrow-Cohen Spring Art Exhibits in Manhattan Comments always welcome!!

37 Lectures for Writers

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One of my blog readers sent me a link to 37 Lectures for writers. Check ’em out! Here’s a teaser … “There are few people more qualified to offer advice to writers than those who are authors themselves, and that’s just what these lectures do. Tune in to hear big names and critically acclaimed authors … Read more

New Mac Pro Computer

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Good morning! I am back from a long strange trip into the land of a comatose computer. My worst fear happened. My computer died yesterday. I was cut-off from my world. Spent the day at Apple store on 67th Street and Broadway. I was led around by kind sales people who understood my pain. I … Read more

What a Long Strange Trip its Been

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Yesterday my computer died an untimely death. It was my worst fear realized. I couldn’t access anything—no email, no internet, no files, nada, nuttin, zilch. My monitor was black. I found out it had fallen into a coma. The power was working so it looked like it could turn on but it’s mind (motherboard) was … Read more

Defense Dept. Now Allows Social Media

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“The Defense Department on Friday unveiled its new policy allowing military members and civilians to access social media Web sites from the agency’s unclassified network. Price B. Floyd, principal deputy assistant secretary of Defense for public affairs, said last week that the new policy is an attempt to change the culture at the department, particularly … Read more

How Small Business Is Using Social Media

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University of Maryland’s Smith School of Business conducted a study that found 1 in 5 small business owners are integrating social media. Facebook and Linkedin were the most popular sites. 45% surveyed believe their social media efforts will pay off financially in 12 months or less. Half of those surveyed found the time it takes … Read more