Social Media: Harvard Business Review Found Most Companies Use Social Media Inffectively and They Need Help

Share the Article

What Harvard says about Social Media for Business
Although 79% of the 2,100 companies surveyed are either using or planning to use social media channels, a measly 12% of those firms feel that they are using them effectively.
According to research from a Harvard Business Review Analytics report, 58% of companies are engaged in social media networks like Facebook, microblogs like Twitter, and sharing multimedia on platforms such as YouTube but much of the investment in social media is future-oriented.
Business are opening accounts but not sure how to put together successful social media campaigns. They want to build their brand online and increase sales but they don’t seem to be using all of the analytics tools available and all of the social media strategies that are out there.
Social media “all-stars” engage beyond the tired method of “shout marketing,” by using social media more often to promote their brand, monitor what’s going on with potential customers, esearch new product ideas and keeping up with the everchanging technology landscape.
I can tell you from years of experience, businesses that succeed don’t say things like, “I don’t have time for social media,” or “I just don’t get Twitter.” They hire someone who knows the ins and outs of social media marketing and branding online.
If you are at a stand still and unsure of how best to use social media to market your business online, you can benefit greatly by learning tips and tricks from a marketing consultant. I’m here. Let me know if I can help!