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Cyber Monday Tips for Safe Shopping Online

Cyber Monday is now more popular than Black Friday for deal-shopping. But unless you are an informed buyer you could be scammed by websites. Learn how to keep safe.

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Population and Online Statistics

Population and Online Statistics: the number of people online around the world will grow more than 45% to 2.2 billion users over the next five years,

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A Note About Keywords

How does Google like you to use kewords? Include them in metatags: yeah, that doesn’t hurt; Include them in page titles: very important; include them in website content: BINGO!

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Top 10 Fall Lists: Movies, Theatre, Literature, Art

Check out this month’s NYC Resident magazine to see my Fall Top 10 picks. Comments always welcome.

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Android (Operating System)

Android is an operating system (OS) for mobile devices—cell phones, tablets, netbooks (small laptop or “companion devices”). Android was developed by Google. There are over 70,000 apps that are available to extend functionality to these devices. The Android OS works on system software that runs on code including java and xml.

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What is Social Media Optimization?

The term Social Media Optimization (SMO) refers to how social media is used to drive visitors to your website. Another online method of driving visitors to your site is SEO which, as most of you already know, stands for Search Engine Optimization. SEO considers how search engines work, specifically, what keywords viewers use to search. … Read more

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Keeping Up With Technology

The world seems to have speeded up. Especially lately. There are definitely days when I’m thinking, “How the heck am I going to do one more thing?!” My suggestion to all of us is to find time for internet research. No matter what you’re doing in life you can always find time for something that … Read more

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10 Tips for Website Design Basics

Every successful designer knows how to balance space and study color systems. These are graphic design basics. Pantone talks about web safe colors. You’ll need to understand RGB versus CMYK colors. There is a psychology of colors and design. Colors create moods. Design guides you through a space and shows what the designer wants the … Read more

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Adobe Creative Suite 5

In Adobe Creative Suite 5 there are four categories to choose from: Design Premium, Web Premium, Production Premium and Master Collection. Here is an overview of which product is best for you. On the Adobe website you can type in your specific work project needs and you will be able to click to receive recommendations … Read more

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The Psychology of Colors in Marketing

The Psychology of Colors in Marketing: Colors impact moods, feelings and behaviors. Our subconscious experiences a positive or negative reaction to colors. On the web it takes less that 30 seconds to make a first impression. Blue is a favorite color among a majority of viewers. Subconsciously it conveys safety, security and authority. But watch out for certain blues which come across as cold and institutional. Depending on the type of Green used it can imply wealth, health, nature, tranquility or status. Dark greens best symbolize money.

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