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How Viewers' Minds Unconsciously React to Websites

Websites need to attract and hold viewers’ interest and make them want to revisit and—most importantly—BUY. Website viewing and clicking is based on automatic unconscious triggers, not conscious choices or decisions. Viewers experience an emotion in fractions of seconds. Most of our actions are determined by unconscious parts of our brain. We are not even … Read more

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Get Familiar with Google Business Solutions

To see all that Google has to offer you regarding your website and search engine optimization go to the links in their footer. The 2 you should start with are: About Google Business Solutions This is where to learn about how to submit your website to Google, use Google Analytics, Access Webmaster Central, and Google … Read more

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Keep An Eye On Your Competition

Keep abreast of what’s happening online. One great website to help you “feel the pulse” of new topics belongs to a social media star, Pete Cashmore: mashable.com. I often hear from clients that they don’t have time for social media. The problem with that is that it’s like saying I don’t have time to tell … Read more

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Your Website Should Be Fast-Loading, Organized & Attractive

Tips re If your website… If your website does not load quickly, viewers will not wait and will quickly move on to another website. If your website is not organized and easy-to-navigate viewers will quickly become frustrated and click off. If your website is not attractive viewers will dismiss it as amateurish or unprofessional and … Read more

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Website Design Basics

A website must include: Header — includes your logo, a tagline and often a means of contacting you: email address or telephone number. Navigation — Most often seen as clickable text or graphics to the left in a stacked fashion or along the top horizontally placed under the header. Main body — This is the … Read more

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Just finished an article: Mother's Day Gift Ideas

Here’s a 2 paragraph excerpt: Speaking of hip, here’s a book for hip grandmothers, Super Granny: Great Stuff to Do with Your Grandkids. It is the ultimate resource for today’s super grannies to captivate their grandkids. It’s offers 75 cool and creative projects, all grouped by age from infancy to adolescence (2–18). There’s something for … Read more

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Designing, Designing, Designing

I’m happy to report that I’ve been swamped. Fallen a wee bit behind on blogging but hey, i’m not complaining! Designing websites, creating event program books, newsletters and teaching social media. It’s all good.

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Social Media: Short Term Wins vs Long Term Engagement

“Short-term wins can be great for generating buzz and grabbing attention for your brand. But to create long-term engagement you need to put the customers at the center of your strategy and provide something that is relevant and useful to keep them coming back. Marketers must understand how and where customers want to interact with … Read more

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Psychology of Colors

Infoplease.com says that fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. When food dyed blue is served to study subjects, they lose their appetite. When I was in grade school I once dyed my milk yellow and couldn’t drink it. Infoplease.com goes on to say that black symbolizes power and authority, … Read more

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Eyetracking — How the Viewer sees a Web Page

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