Web Design

Eyetracking — How the Viewer sees a Web Page

see study

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Your headline must grab attention in less than 1 second.

How do viewers eyes track a page? The first thing a viewer sees is the headline, then they scan the first couple of words in that headline. The eye moves to the left side and scans a list of secondary headlines. Navigation at the top of the page works best. Short paragraphs encourage reading. (When … Read more

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Things We Know re: How the Viewer Sees a Page

Thanks to a study of Eyetracking research there is a pattern and course that most eyes will track on a page. “Eyetracking is research that tracks where a person’s eyes look while reading, then analyzes the data to reveal patterns. By combining and reviewing data from multiple individuals during testing, you can discover representative patterns … Read more

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Freelance Writers! Conference of the Year

The 39th Annual American Society of Journalists and Authors (ASJA) Writers Conference takes place this year on April 24–25 at The Roosevelt Hotel, NYC. Come hear me speak on Sunday, April 25th at 9am — Panel Topic: Websites for Writers. Learn tips and tricks for driving people to your website, making a strong impression, blogging, … Read more

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Tip: Importance of Anchor Text

Anchor text is what the viewer sees as the clickable text for a link. It is the words  the viewer sees placed between the href code. The words in the anchor text can effect that page’s Google ranking. Make your anchor text as descriptive as possible. This text tells users and Google something about the … Read more

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SAVE THE DATE!

The 39th Annual American Society of Journalists and Authors (ASJA) Writers Conference takes place this year on April 24–25 at The Roosevelt Hotel, NYC. Come hear me speak on Sunday, April 25th at 9am — Panel Topic: Websites for Writers.

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Stay tuned!

I’ll be posting 3 newly published articles later today. But for now I must write up 3 new contracts for web design and social media consulting. What is it they say about good luck coming in 3s?

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Twitter and Me

I can’t get enough of reading what writers have to say on social media, marketing, writing articles, driving traffic to websites. I love this stuff! Ok, shuttin down for the night. I wish all tweople happy tweets! ciao4now.

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Top Ways Buyers Find Your Services

Industry Website Article or Story (53%) Internet Search (55%) Exhibit at Conference or Event (55%) Article/News Stories about you/your business (56%) Website (58%) Referrals from Other Service Providers (75%) Referrals from Colleagues (79%) source: HubSpot @winwinmantra

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ASJA Sunday, April 25th — SAVE THE DATE!

Hello fellow writers. I hope all of you will consider attending the annual American Society of Journalists and Authors conference. You do not have to be a member to attend the Saturday or Sunday sessions. I’m happy to announce that I will be speaking about web design Sunday 4/25 at 9am. Here’s the synopsis: No … Read more

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