Web Design

The Psychology of Colors in Marketing: Colors impact moods, feelings and behaviors. Our subconscious experiences a positive or negative reaction to colors. On the web it takes less that 30 seconds to make a first impression. Blue is a favorite color among a majority of viewers. Subconsciously it conveys safety, security and authority. But watch out for certain blues which come across as cold and institutional. Depending on the type of Green used it can imply wealth, health, nature, tranquility or status. Dark greens best symbolize money.

Websites need to attract and hold viewers’ interest and make them want to revisit and—most importantly—BUY. Website viewing and clicking is based on automatic unconscious triggers, not conscious choices or decisions. Viewers experience an emotion in fractions of seconds. Most of our actions are determined by unconscious parts of our brain. We are not even … Read more

Tips re If your website… If your website does not load quickly, viewers will not wait and will quickly move on to another website. If your website is not organized and easy-to-navigate viewers will quickly become frustrated and click off. If your website is not attractive viewers will dismiss it as amateurish or unprofessional and … Read more

A website must include: Header — includes your logo, a tagline and often a means of contacting you: email address or telephone number. Navigation — Most often seen as clickable text or graphics to the left in a stacked fashion or along the top horizontally placed under the header. Main body — This is the … Read more